1. Humor reduces stress levels and stress is the number one problem confronting employees today.
2. Laughter boosts morale while stress erodes staff morale. It is in the best interest of any business to invest in the happiness of its employees. Laughter is an effective barometer of just how happy your people are.
3. Keeping things in perspective tends to boost morale and humor helps us keep things in perspective.
4. Humor helps facilitate change. Change is inevitable and people who laugh well and often tend to be more flexible and adaptable.
5. Communication improves when humor is used appropriately. The timely use of humor can get a point across effectively and assists in the process of problem solving.
6. Laughter and humor relieve boredom and increase creative energy.
7. Humor builds confidence. When we laugh at ourselves we are less rigid and more spontaneous. We tend to bounce back more quickly when negative things happen. Humor also makes us less fearful of making mistakes and more confident about overcoming setbacks.
8. Laughter and humor promote positive relationships. When you hear a funny story your first impulse is to tell someone and share the laughter. When laughter is shared a natural bonding takes place.
9. Humor promotes happiness and joy. It's good to be alive.
10. Quality relationships are measured by the amount of laughter present. When relationships are good, people laugh a lot. The same applies to businesses. When employees enjoy one another and laugh easily and often, we see performance improve and profits increase.
11. The humor I speak of here must never be based on laughing at someone, racism, sexism, put downs, sarcasm or ridicule. These forms of humor are destructive attempts at making one look good by making another look and feel badly. There is enough good humor to last a lifetime. Just look for it.
Friday, April 25, 2008
How To Write Classified Ads That Make Money
If written correctly, classified ads can be a very effective way to make money and build your business. That's the key, they have to be written correctly. A poorly written classified ad will do nothing more than waste your hard-earned money!
In this article, I'm going show you the proper way to write a classified ad--the kind that Will make money!Here's the secret:
You MUST write every single classified ad using the following classic AIDA formula:
A=ATTENTION
I=INTEREST
D=DESIRE
A=ACTION
Let's break down each letter:
A=ATTENTION: The very first thing your classified ad must do is get the attention of the reader. The best way to do that is with an effective headline. Because your classified ad will probably be competing with a sea of other classified ads, nothing is more important than your headline.
An effective headline will attract the reader's attention, and also target the audience for which it was intended.The best way to write good headlines is to ALWAYS answer that one question your reader wants to know: "What's in it for me?" Answer that question as clear and concise as possible and you will consistently write good headlines.
Here are some examples of good headlines:
Collect Coins For Fun And Profit!
Make $50,000 Yearly Selling Books!
How To Make Your Website More Profitable!
How To Write Classified Ads That Make Money!
Notice how in the above examples, you don't have to guess what the ad is all about. The headline pretty much tells you. Don't try to be cute. Just spell it out in your headline.
Next, we come to the second letter in the AIDA formula:
I="INTEREST". After you get your reader's attention, you want to get him "INTERESTED" in your product or service. You do that by telling him what your headline promises.
Let me illustrate what I'm talking about, by using one of the above headlines as an example:
Make $50,000 Yearly Selling Books!No experience Necessary.By adding "No experience necessary," you build interest, because your reader is thinking, "No experience necessary. I can do this!"
Next comes the third letter letter in the formula:
D="DESIRE". You have to make your reader "DESIRE" whatever it is that you're offering. And the best way to do that is with benefits!
Let's continue to build on the classified ad we started:Make $50,000 Yearly Selling Books!No experience Necessary. Over 1000money-making titles. Small investment!By adding "Over 1000 money-making titles.
Small investment!" You're making your reader desire what you're offering. At this point your reader is thinking, "I can make money selling books. It doesn't cost a lot to get started, and I don't need any experience!"
Those things are all "benefits."Again, just tell your reader what your headline promised. Push his emotional "hot buttons", by using magic selling words like, revolutionary, new, amazing, free, guaranteed, security, love, sex, make money, etc!
Example:Make $50,000 Yearly Selling Books!No experience Necessary. Over 1000money-making titles. Small investment!FREE information!By adding magic selling words like "money-making" and "FREE," you're pushing your reader's emotional "hot buttons!"
Finally, we come to the last letter in the formula: A="ACTION". You want to close your classified ad with a call to action! In other words, tell your reader what you want him to do.
For example, "For details click here!" or "Write for more information!"
Example:
Make $50,000 Yearly Selling Books!
No experience Necessary. Over 1000money-making titles.
Small investment!FREE information!
Click here!
Adding "Click here," is a call to action.You're telling your reader exactly what you want him to do.
In closing, remember, when writing a classified ad, always use the AIDA formula. It will rarely let you down!
In this article, I'm going show you the proper way to write a classified ad--the kind that Will make money!Here's the secret:
You MUST write every single classified ad using the following classic AIDA formula:
A=ATTENTION
I=INTEREST
D=DESIRE
A=ACTION
Let's break down each letter:
A=ATTENTION: The very first thing your classified ad must do is get the attention of the reader. The best way to do that is with an effective headline. Because your classified ad will probably be competing with a sea of other classified ads, nothing is more important than your headline.
An effective headline will attract the reader's attention, and also target the audience for which it was intended.The best way to write good headlines is to ALWAYS answer that one question your reader wants to know: "What's in it for me?" Answer that question as clear and concise as possible and you will consistently write good headlines.
Here are some examples of good headlines:
Collect Coins For Fun And Profit!
Make $50,000 Yearly Selling Books!
How To Make Your Website More Profitable!
How To Write Classified Ads That Make Money!
Notice how in the above examples, you don't have to guess what the ad is all about. The headline pretty much tells you. Don't try to be cute. Just spell it out in your headline.
Next, we come to the second letter in the AIDA formula:
I="INTEREST". After you get your reader's attention, you want to get him "INTERESTED" in your product or service. You do that by telling him what your headline promises.
Let me illustrate what I'm talking about, by using one of the above headlines as an example:
Make $50,000 Yearly Selling Books!No experience Necessary.By adding "No experience necessary," you build interest, because your reader is thinking, "No experience necessary. I can do this!"
Next comes the third letter letter in the formula:
D="DESIRE". You have to make your reader "DESIRE" whatever it is that you're offering. And the best way to do that is with benefits!
Let's continue to build on the classified ad we started:Make $50,000 Yearly Selling Books!No experience Necessary. Over 1000money-making titles. Small investment!By adding "Over 1000 money-making titles.
Small investment!" You're making your reader desire what you're offering. At this point your reader is thinking, "I can make money selling books. It doesn't cost a lot to get started, and I don't need any experience!"
Those things are all "benefits."Again, just tell your reader what your headline promised. Push his emotional "hot buttons", by using magic selling words like, revolutionary, new, amazing, free, guaranteed, security, love, sex, make money, etc!
Example:Make $50,000 Yearly Selling Books!No experience Necessary. Over 1000money-making titles. Small investment!FREE information!By adding magic selling words like "money-making" and "FREE," you're pushing your reader's emotional "hot buttons!"
Finally, we come to the last letter in the formula: A="ACTION". You want to close your classified ad with a call to action! In other words, tell your reader what you want him to do.
For example, "For details click here!" or "Write for more information!"
Example:
Make $50,000 Yearly Selling Books!
No experience Necessary. Over 1000money-making titles.
Small investment!FREE information!
Click here!
Adding "Click here," is a call to action.You're telling your reader exactly what you want him to do.
In closing, remember, when writing a classified ad, always use the AIDA formula. It will rarely let you down!
How To Protect Your Home From Intruders
How To Protect Your Home From Intruders
SAFETY AT YOUR FRONT DOOR
1. Never automatically open your front door. Make sure you know your caller’s identity before admitting him.
2. If the person at your door is a stranger, ask for identification to be passed under the door. If he is unable to do this, do not admit him.
3. It is advisable to have a wide angle viewer (peep-hole) in the door so that you can check a person’s identity without unlocking your door.
HOME SAFETY
1. All doors in your home leading to the outside should have deadbolt locks.
2. When away at night, leave a light burning.
3. Do not leave a key over a door or under a mat.
4. The single lock on a garage door is inadequate to keep intruders from prying up
the opposite side and crawling in. Use a padlock. But never leave it unlocked. This is an invitation to have the padlock removed so that a key can be made, and the lock returned to its position. Later, the burglar returns when no one is home and enters at his leisure, using 'his' key.
5. Mark your valuables and keep an accurate record of all your most valuable possessions.
6. When leaving on a trip:
A. Stop all deliveries.
B. Connect a light to a timer.
C. Notify the police and have a neighbor check your home periodically.
D. Have someone maintain your lawn.
7. Be a concerned neighbor. If you see a suspicious person, car or situation, contact the police.
SAFETY FOR THE APARTMENT DWELLER
1. If you live in an apartment building with an intercom system to the front door, make sure the landlord keeps it in operating order.
2. Never admit anyone unless you are expecting him or know him.
3. Never admit anyone to the building who is there to see another tenant or to deliver something to another apartment.
4. Anyone asking admission so that he can do some work for another tenant should not be admitted, but should be referred to the building’s manager.
5.If you see someone in your building who looks out of place or is acting suspiciously, contact the police.
SAFETY AT YOUR FRONT DOOR
1. Never automatically open your front door. Make sure you know your caller’s identity before admitting him.
2. If the person at your door is a stranger, ask for identification to be passed under the door. If he is unable to do this, do not admit him.
3. It is advisable to have a wide angle viewer (peep-hole) in the door so that you can check a person’s identity without unlocking your door.
HOME SAFETY
1. All doors in your home leading to the outside should have deadbolt locks.
2. When away at night, leave a light burning.
3. Do not leave a key over a door or under a mat.
4. The single lock on a garage door is inadequate to keep intruders from prying up
the opposite side and crawling in. Use a padlock. But never leave it unlocked. This is an invitation to have the padlock removed so that a key can be made, and the lock returned to its position. Later, the burglar returns when no one is home and enters at his leisure, using 'his' key.
5. Mark your valuables and keep an accurate record of all your most valuable possessions.
6. When leaving on a trip:
A. Stop all deliveries.
B. Connect a light to a timer.
C. Notify the police and have a neighbor check your home periodically.
D. Have someone maintain your lawn.
7. Be a concerned neighbor. If you see a suspicious person, car or situation, contact the police.
SAFETY FOR THE APARTMENT DWELLER
1. If you live in an apartment building with an intercom system to the front door, make sure the landlord keeps it in operating order.
2. Never admit anyone unless you are expecting him or know him.
3. Never admit anyone to the building who is there to see another tenant or to deliver something to another apartment.
4. Anyone asking admission so that he can do some work for another tenant should not be admitted, but should be referred to the building’s manager.
5.If you see someone in your building who looks out of place or is acting suspiciously, contact the police.
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